This is on someone's garage on Market St. in Oakland. You can bet the landlord doesn't live here. It's always helpful when you leave the house in the morning to have a "things to do" list. Mickey's wants to promote a responsible, community-oriented beverage, so, on one billboard, they advise, "warn the neighbors." By the way, market researchers have learned that yellow backgrounds enhance memory, and that's probably why I can't seem to forget the ABC slogans from last summer--"Imagine a non-TV world" and "It's a beautiful day, what are you doing outside?"