State law requires that billboard companies display the company name and permit number on every billboard. Many have neither. "Patrick" is now "Eller." Eller was involved in a megamerger in with Universal Outdoor and then Clear Channel Inc. They own/program 189 radio stations and 18 TV stations nationwide. "Size does matter." You get free speech if you're this big. Eller actually has the nerve to put a clear blue sky background on their website, when in fact they are in the business of blocking out the sky. Their website also features an "Ethnic markets" section. Thank Eller and Outdoor Systems for 1427 of Oakland's 1459 billboards.